The strong demand for the latest iPhone model, iPhone 11 and other popular Apple smartphones in India recorded a humungous 55%+ growth in early 2020. For the months of January and February, Apple iPhone shipments have seen a sharp increase while comparing it with the same time period in 2019.
According to Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR, “Apple iPhone shipments in India grew over 55 per cent in the first two months of 2020. Will need to assess March and beyond for full impact of coronavirus,”
The two most popular iPhones that contributed the most to iPhone shipments in India are the Apple iPhone 11 and iPhone XR. The reason being, it’s far way less expensive when compared with other models like 11 Pro and 11 Pro Max.
Apple is now focusing more on manufacturing iPhones locally in the Indian market. The discontinued iPhone SE was manufactured in India by Apple supplier Wistron. And currently, Apple is still manufacturing iPhone 6s and iPhone 7 at it’s Bangalore Facility. Furthermore, one of the latest edition of the iPhone, iPhone XR is also being manufactured by Apple supplier Foxconn’s facility in Chennai.
The ultra-premium smartphone segment of Apple which has expensive models above 1 Lakh rupees saw a 23% growth in India in 2019. For the year 2019, in total, Apple’s India shipment increases by 17% due to various reasons like more local production of devices, effective pricing, and best marketing strategies.
Coronavirus spread was not that wide back in Jan and Feb 2020 and that might be one among the reason why the iPhone shipments in India didn’t saw a dip. But reports suggest that the chart might dip by quite a big margin in March and the following months due to the outbreak of Coronavirus affecting more than 100 countries globally. Earlier Apple has also taken some measures to fight against Corona by moving the annual developer conference WWDC online only.