Since the last couple of months, I’m using Google AdSense on my blog to show Advertisements.Google AdSense does really well for my blog and I’m earning a decent amount of money from AdSense.
Google AdSense is the Primary Earning source for almost all Newbie Bloggers to get started with.Affiliate Marketing too does well for every Blogger, but AdSense is somewhat simple when comparing to Affiliate Marketing as it requires a lot of Skill and Time.While you are making money with Affiliate Marketing, you can add Adsense along with that to earn extra more income.
AdSense a part of Google Advertising is an incredible Earning source for every blogger, I know many bloggers who completely relays on AdSense for making money from their Website.Earnings from AdSense depends on various factors like CPC, CTR, Advertisers demand, etc
Today in this Article I will be explaining the best methods available to Boost and Optimize your AdSense Earnings without violating any AdSense TOS.
Table of Contents
Before going in you should understand, what is Adsense Optimization, this means, Increasing revenue from AdSense with existing resources available.
Generally talking it means, Increasing your AdSense earnings from your current Traffic itself.
Factors to Improve AdSense Earnings:
- Using Right Ad Formats
- Ad Placement
- Using some third party services
Using Right Ad Formats – For More Earnings
Best Ad Unit Ever
Bigger Ad Units like 300*600, 728*90, 160*600, 336*280 and 970*250 ads perform well and the CPC for Bigger and Larger Ad Units are High.In Desktop version of your Website, you should use Bigger Ad Units for getting Maximum Earnings, but for Mobile devices, we can’t use the same Units as what we used in Desktop or Computer Versions.
Why go with Bigger Ad Units?
Close your Eyes for a minute and Immediately after or in one minute Open your Eyes, Which things did you notice first. Almost 99.9999% of people notices Bigger Things first.
Best Ad Unit for both Mobile and PC/Laptop
If you don’t know to use which Ad unit in your Website then, you can go with 300*250 ad unit.As this ad unit is best for both Mobile/Tablet and PC/Laptop devices.
Right Ad Placement
Above the Fold
- It is recommended to use 300*250 or 300*200 Ad units above the fold.
- Do not use too much big Logo, which reduces the header part area.
- Make sure that Above the fold loads faster.
Some people place more and more Ads in the Sidebar or in the footer section, which is not a good Practise.A visitor comes to your Blog for reading your Content, Adding Ads below Post Title, Somewhere random inside the post and at the end of the Post will be the best Combination available.
- If your Content is too short, then adding three Ad units in a Post will look ugly and Clumsy, so ,it is not recommended at all.
- Adding an Ad below the Post Title, Somewhere random inside the Post and At the end of the post will be fine.Also, try to make your post lengthy enough to add those Ads.
Almost all Bloggers are using Default Color Combination given by AdSense itself, You can try Changing the color to match your Blog’ Theme according to Kight or Dark Theme.
DFP and Ad Exchange
Generally, AdSense allows 3 Banner Ads, 3 Link Units and 2 Search Units per page for their Publishers.But some Publishers are allowed to place more than 3 Banner Ads in a Page, under some Agreement.It is not that easy to become an AdSense Premium Publisher.Amit Agarwal from Digital Inspiration and Tony John from Techulator are using more than 3 Banner Ads under this Premium Program.
You can either use DFP for showing more Ads in your Blog.
There are few AdSense certified Partners, Who has Partnered with Adsense and you cans how up to 5 ads in a Single Page.Ad exchange has RTB system which will yield you high CPC and CPM ads. You can join any network who take a flat 8-15% commission of your AdSense Income generated from their ad units.
Best AdSense Certified Partner = Ezoic
This is one of the best AdSense Certified Program that I have seen.They not only increase and Boost your Earnings but also they show Appropriate Ads from thousands of Network and place it on your Blog.
Best things about Ezoic:
- You can show 5 Ads from the day one.
- Boosts your Earnings
- FREE to use