Shelter-in-place and Lockdown rules and norms are still active in lots of countries and the companies that have truly benefited from this lockdown have to be video streaming platforms like Netflix, Prime Videos, Disney+ Hotstar, Zee5, JioCinema, etc.
As per a report from JustWatch, there has been an average increase of about 200 percent in India on these platforms.
JustWatch is a content aggregator service that lists tons of movies and shows with the respective streaming providers. Let’s suppose you want to watch a movie but you don’t know where it is available. In this context, you could search for it on JustWatch and it will show all the platforms where the movie is available.
More specifically, as per the report from JustWatch, the platform that received maximum users during these days is Zee5 with over 259 percent.
Below given are detailed breakup of the same
- Zee5 – 259 percent
- Netflix – 204 percent
- Prime Videos – 189 percent
- JioCinema – 161 percent
- Disney+ Hotstar – 149 percent
- AltBalaji – 174 percent
The above-given data is from the usage of these platforms on JustWatch only. Even then we can assume that the global usage of these OTT platforms would be definitely higher than these.
Not just media streaming platforms, but a number of other social media platforms and messaging services have also seen a sudden spike in the traffic as well. Overall, Internet usage has increased a lot globally in the last couple of months alone.
Last month, YouTube limited the streaming quality of the video to 480p in mobile devices, and similar measures were taken by many other video streaming platforms to manage the load on its servers.
As everyone is in their home, chances are they will use the Internet and TV more than ever and this is the sole reason for the increase in the number.
This data is specifically from the JustWatch platform only. Actual numbers outside JustWatch might differ.