In an effort to take offline smartphone retailers online, Samsung India has partnered with Facebook. This new partnership will train these retailers to sell things online via different social media platforms.
So far more than 800 offline retailers have been trained and the company is planning to level up the game by introducing more retailers to the training session.
“With the changing environment around COVID-19, people are spending more time on digital platforms including the Facebook family of apps. This has led brands to alter go-to-market models by adapting to changes in the value chain, rapidly digitizing key journeys. Facebook has partnered closely with key clients including Samsung on this journey. With our industry-leading digital skilling resources, we partnered with Samsung to skill their leading offline retailers, enabling them to reach out to consumers in their natural habitat of Facebook, Instagram, and WhatsApp seamlessly, and helping the business adapt to the new normal,” said Prasanjeet Dutta Baruah, Vertical Head – Technology, Telecom, Automotive and New Business at Facebook India
With this training, Samsung is planning to train offline retailers to take their business by creating Facebook and Instagram pages and accounts.
These platforms are targetted as the majority of people are active here. Retailers are also encouraged to communicate with consumers via WhatsApp as well. WhatsApp Business will the best bet here.
The partnership will make it easy for people to find Samsung smartphones more easily.
The company “The presence of local Samsung retailers on Facebook, Instagram, and WhatsApp will help consumers reach out to their local retailers for more information about their desired Galaxy smartphone, and shop for Galaxy smartphones on the platform of their choice.“
Samsung shared the same on its website and here is the link to learn more.