With the arrival of the digital age, where everyone is connected all the time, Social Media has emerged as a new tool to create and share content. It has completely changed the way people communicate. Instagram, Facebook, Youtube, and other similar social media platforms have emerged as the biggest marketplaces. Sellers from all over the world can find buyers on such social media platforms.
Individuals and big companies are using social media to drive their ad campaigns and bring in new customers. Not only this, but some companies are also using social media platforms to get feedback.
Creating content for social media platforms has become inevitable. With so much being done through social media platforms, and with such a huge audience involved, your content must be top-notch.
It is easy to create good content when you are passionate, driven, and well informed. You must know your audience and the little soft spots that your content needs to hit to be successful.
The real challenge arrives when you have to create different pieces of content for social media. Different social media platforms require different approaches for your content to be coherent.
Tips To Help You Create More Pieces Of Content For Social Media
1. Prepare a good story
A good story is one that tells itself. For that to happen, you have to outline what your content aims to deliver.
Once you have done that, divide the whole story into pieces. These pieces need to tell different stories but must be coherent even as a whole. The pieces should convey the same meaning at the end.
Different ways of storytelling can be used. Sometimes the end of a story is not revealed knowingly. This forces the consumer to infer the meaning without you having to tell them. This approach is very effective.
2. Organize your story
Now that you have pieces of your story and the whole plot in your mind, you must organize those pieces properly. An unorganized storyline can prove disastrous. It might convey false information to the customers, and you don’t want that happening to you.
3. Original content
In this digital age, one thing people hate to see is repetitive content. They have hundreds of other things to look at when they are online. Why would they want to see the same content again and again?
Originality plays a very important role here. Fresh and new content automatically draws public attention. Your story’s uniqueness and originality is the main ingredient if you want to cook a delicious narrative.
The spread of your content grows if it is something nobody has seen. People tend to share uniquely creative posts and ads with their friends and contacts. Once you have achieved that, there is no stopping you.
4. Use graphic imagery
The use of graphic imagery not just adds a fun element to your story, but also makes the reader imagine more. It makes the reading more simple, as complex emotions which are difficult to write about, can be conveyed through images.
There are a lot of tools available online that can help you incorporate this into your content. Slideshows are one of the most effective methods out there, and InVideo is perhaps the best slideshow app there is.
Instagram, the newest social media in trend, exploits graphics and pictures as stories to do so. You can target a large section of the public using a free Instagram story template as a tool. It is amazing to see how a simple tool can help boost your sales over the internet.
5. Make use of light humor
Witty pick-up lines, healthy mockery, and good humor is the way to go these days. If a person is happy seeing your content, chances are he’ll be happy buying your product too.
There is a thin line between humor and dark humor. Make sure you don’t cross that line. You need to make your customers laugh, not furious and agitated. Refrain from making personal comments too.
6. Exploit topics that are trending
Everyone is following social trends all the time. Instagram challenges and Snapchat filters are the new cool. You can use such trendy topics to your benefit.
Since these topics are already trending, it will give your content a much-needed push automatically. You would no longer need to promote and advertise your content. After all, leading by example is the best way to lead, isn’t it?
7. Compel, don’t hype
The content of your story piece should be catchy and compelling. Many people get confused and believe that both are the same. A compelling story generates hype for itself automatically.
8. KISS (Keep It Simple, Silly)
You might feel very intelligent and smart if you have added some very complicated vocabulary, but you have to know that it is hardly the correct way to go.
To target most audiences, you have to keep in mind that your content will be visible to many people whose first language is not the same as you. Keep it simple, and you’ll see you have touched many more hearts.
9. Use stats to your advantage
Numbers have their own story to tell. It takes a very skilled person to understand numbers. But once you have done that, it becomes very easy for you to convey your story. Remember, numbers never lie.
When you use numbers and statistics to prove your theory or hypothesis, it becomes the truth almost instantaneously.
10. Make your stories credible
Credibility is achieved when you have all the materials to prove that the story you are telling is not a fake. Including sources and references is a good practice that makes your story credible.
A good story needs to be credible for people to trust it and incorporate it into their lives. Your story can’t touch people’s hearts if it can’t touch the truth. Credibility brings you one step closer to influencing lots of people.
While most of these tips are focused on telling you how you can be a better content creator, they tell you different ways to create content too. If you look closely, you can tell a lot of different stories by combining different approaches.
To be able to create more pieces of content, you have to be more creative in your approaches, and you should be able to look at things differently, too. A good point of view is very important. We hope this helps. All the best!